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本課程旨在以有系統的培育同學對服飾行銷相關理論之認識與個案討論。內容包括:分析行銷機會、目標市場的研究與選擇、行銷策略的設計、行銷方案的規劃等。 This course aims to offer students a basic understanding of fashion marketing theories and case studies in a systematic manner; subjects include analysis of marketing opportunities, researching and selecting target markets, developing marketing strategies and plans.

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