FASHION BUYING & RETAIL MANAGEMENT
ELECTIVE COURSE
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This course is designed to provide an in-depth introduction to the management of the fashion retail industry and the intricacies of brand procurement operations. By combining guided instruction with detailed case studies and student presentations, the course aims to offer a comprehensive overview of how fashion retail operates. Students will gain valuable insights into the strategic and practical aspects of retail management, from supply chain logistics to brand positioning, helping them to better understand and navigate the complexities of the fashion retail environment.
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