國際時尚產銷實務(一) /International Fashion Marketing and Practice(I)

開課班級 Class Offered:碩服一A、服研一A 必/選修別 Required/Elective:選修 學分數/時數 Credits/Hours:3/3 本課程旨在培養學生從基本時尚產業操作到國際化品牌運行能力。課程中學生將會進行資料研究針對不同市場的品牌定位,並隨時與現代時尚產業相關資訊同步化,也會有專題研究針對各品牌形象及經營操作做分析及解讀去更加了解國際化時尚產業。 This course aims to prepare fashion design students with fundamental marketing related business knowledge of the global fashion industry. With a focus on the fashion leading capitals; USA (New York), Europe (Paris, Milan and London), Japan (Tokyo) and Hong Kong, the course will lead students to conduct research on the branding positioning of different markets, to obtain the knowledge tools to update themselves with what is currently happening, to analyze the marketing methods, to comprehend public relations and advertising campaigns, and to case study and review the effective marketing strategies.