Yu-Chieh Liu
Social Media Manager
Hi, I'm Yu-Chieh. Since graduating from the Department of Fashion Design at Shih Chien University, my journey has been filled with surprises and challenges. My first job was as a design assistant at a womenswear company in Taiwan, where I built a strong foundation in the industry. Later, I pursued a master's degree in marketing at the University of Edinburgh, taking a step toward my goal of working in fashion marketing. After graduating, I worked as a studio assistant at a bridal brand in London. Now, I am the company's social media manager, leading its overall digital marketing strategy. The transition from design to marketing has been an exciting one—I’ve embraced every opportunity along the way. The fashion knowledge and skills I gained at Shih Chien University have played an essential role in my career.
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Educational Highlight
One of my favourite classes was the third-year fashion design course, where we had the chance to create our own brand. It sparked my interest in marketing and opened my eyes to the importance of branding. This experience ultimately influenced my career shift from design to marketing and continues to inspire me today.

