DESIGN MANAGEMENT
& BUSINESS
ELECTIVE COURSE (academic study)
This course is designed to provide a comprehensive overview of brand management and business strategy, with a focus on the fashion industry. Students will explore various operational models and strategic approaches used in brand management. Through detailed case studies from the fashion sector, the course will delve into the intricacies of the fashion industry's value chain and its structural dynamics. By examining real-world examples and analyzing strategic practices, students will gain a deeper understanding of how brands are managed and positioned within the competitive fashion landscape.
Hear from Our Alumni!
Alexander Wu
Department Director
The best part of my time at Shih Chien University was the freedom my professors gave me. They never crushed my passion for design—instead, they nurtured it.
Shih-Hsun Lee
Tailor
The strong foundation I built at Shih Chien University made learning advanced tailoring techniques much easier. The hands-on experience and opportunities to experiment gave me the confidence to pursue my passion.
Wei Lin
Model & Educator
My time at Shih Chien University laid a solid foundation for everything I’ve done since. The emphasis on creativity, teamwork, and problem-solving prepared me to face international challenges with confidence.
Discover how our courses have shaped the careers and creative journeys of our graduates. Explore their experiences, insights, and success stories to see the real impact of our program.