DESIGN MANAGEMENT
& BUSINESS
ELECTIVE COURSE (academic study)
This course is designed to provide a comprehensive overview of brand management and business strategy, with a focus on the fashion industry. Students will explore various operational models and strategic approaches used in brand management. Through detailed case studies from the fashion sector, the course will delve into the intricacies of the fashion industry's value chain and its structural dynamics. By examining real-world examples and analyzing strategic practices, students will gain a deeper understanding of how brands are managed and positioned within the competitive fashion landscape.
Hear from Our Alumni!
Hsin-Ping Chiang
Technical Designer
The diverse curriculum at Shih Chien gave me a solid understanding of various areas while also cultivating the ability to think independently and solve problems on my own. This has become a major advantage in the industry, allowing me to explore different roles and discover the ones I truly enjoy and fit best.
Yang Chen
Fashion Managing Editor
A beautiful and inspiring creation, from concept to realization, is the sum of creativity, logic, patience, and a sense of responsibility.
Shio Han
Costume Designer
SCFD introduced me to the beauty of clothing construction and craftsmanship, which became a fundamental foundation of my work.
Discover how our courses have shaped the careers and creative journeys of our graduates. Explore their experiences, insights, and success stories to see the real impact of our program.