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FASHION MEDIA & BRAND MARKETING

ELECTIVE COURSE

This course is designed to offer students in-depth insights into the application of fashion media and brand marketing strategies. Through detailed case studies and real-world experiences, students will gain a comprehensive understanding of how to effectively utilize fashion media to enhance brand marketing efforts. The course will explore various aspects of media strategies, marketing techniques, and branding, equipping students with practical skills and knowledge to apply in the fashion industry.

Hear from Our Alumni!

Alexander Wu

Department Director

The best part of my time at Shih Chien University was the freedom my professors gave me. They never crushed my passion for design—instead, they nurtured it.

Shih-Hsun Lee

Tailor

The strong foundation I built at Shih Chien University made learning advanced tailoring techniques much easier. The hands-on experience and opportunities to experiment gave me the confidence to pursue my passion.

Wei Lin

Model & Educator

My time at Shih Chien University laid a solid foundation for everything I’ve done since. The emphasis on creativity, teamwork, and problem-solving prepared me to face international challenges with confidence.

Discover how our courses have shaped the careers and creative journeys of our graduates. Explore their experiences, insights, and success stories to see the real impact of our program.

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