This course is designed to equip students with skills ranging from foundational operations in the fashion industry to the management of international brands. Throughout the course, students will conduct research to understand brand positioning for diverse markets and stay current with contemporary fashion industry trends. The curriculum includes in-depth analysis and interpretation of brand images and operational strategies through specialized projects, enabling students to gain a comprehensive understanding of global fashion industry dynamics. By integrating theoretical knowledge with practical application, the course aims to prepare students for successful careers in the international fashion sector.