FASHION MARKETING
(I)(II)
ELECTIVE COURSE
This course is designed to systematically develop students' understanding of fashion marketing theories while incorporating real-world case discussions to deepen their insights. The curriculum covers a comprehensive range of topics, including the analysis of marketing opportunities, in-depth research and selection of target markets, strategic marketing design, and the planning and execution of marketing campaigns. Through these structured learning experiences, students will gain both theoretical knowledge and practical skills, preparing them to navigate the dynamic landscape of fashion marketing.
Hear from Our Alumni!
Discover how our courses have shaped the careers and creative journeys of our graduates. Explore their experiences, insights, and success stories to see the real impact of our program.
Hsin-Ping Chiang
Technical Designer
The diverse curriculum at Shih Chien gave me a solid understanding of various areas while also cultivating the ability to think independently and solve problems on my own. This has become a major advantage in the industry, allowing me to explore different roles and discover the ones I truly enjoy and fit best.
Yang Chen
Fashion Managing Editor
A beautiful and inspiring creation, from concept to realization, is the sum of creativity, logic, patience, and a sense of responsibility.
Shio Han
Costume Designer
SCFD introduced me to the beauty of clothing construction and craftsmanship, which became a fundamental foundation of my work.