This course is designed to equip students with the essential skills needed for effective branding through strategic product planning and range-building. It emphasizes the development of a unique personal style and originality, which students will cultivate by creating their own collection designs. The curriculum includes an in-depth analysis of design works by both domestic and international fashion designers, allowing students to gain insights into successful branding and design strategies.

Students will also focus on creating a personal portfolio that showcases their distinctive style and design capabilities. This course aims to bridge the gap between academic projects and commercial reality by teaching students how to transform their graduate collections into market-ready products. Additionally, students will engage in collaborative projects with fashion companies, providing them with practical experience and enhancing their teamwork skills. By integrating these elements, the course prepares students to navigate the fashion industry confidently and effectively, equipping them with the knowledge and experience to launch and manage successful fashion brands.