This course provides a comprehensive introduction to the fundamental aspects of the fashion industry's market, management, and marketing. Through detailed case studies, students will gain valuable insights into the practical application of these concepts. The course is specifically designed to help fashion design students build a robust understanding of the industry landscape before they enter the professional world. By integrating theoretical knowledge with real-world examples, the course aims to develop students into design professionals who are well-versed in market dynamics and equipped with a deep understanding of industry trends and practices.